Wednesday, January 6th, 2010 by Frank Reed
AOL’s solo act may be getting off to an interesting start if this current rumor has any validity. Now, of course, this is a rumor so it will be handled as such. But, hey, if it’s good enough for Gawker and the news remains slow like it is, why not join in, right?
According to Gawker’s Valleywag AOL is courting Pete Cashmore’s
project in order to help move along their ‘content is king’ search initiative.
AOL is interested in buying the world’s largest tech blog, Mashable, we hear from a source at the internet conglomerate. And in fact the two sides have been talking, people outside AOL have whispered to one another, and to us.
A sale to the content-obsessed internet company would mean Mashable’s founder Pete Cashmore really would have everything.
So how would Mashable benefit AOL?
A deal would work for AOL, newly spun off from Time Warner, as well. CEO Tim Armstrong wants a “laser focus” for the company, on content. He’s already bought a local content company from himself and launched a strategy to tailor content to internet statistics like search queries.
Mashable’s proven ability to generate great numbers and game Google and Twitter is part of the appeal, then, our AOL insider tells us. The site excels not only at writing Google-friendly content but also at earning a flood of links on social networks, most notably Twitter.
Who wouldn’t want that right? The AOL insider..Read More-Devamını Oku
[ Belirlenmiştir-Spotted At: Marketing Pilgrim ]